When launched, Google created a central point of distributing applications for the Android platform: the Android Market.This approach, although being an undefined standard for most of the major mobile families - Apple as AppStore for their iphone - has limitations, specially in user freedom and flexibility for the development.

Aptoide tries to create a way of sharing applications for Android in a way that the users are in control of what they distribute, how they distribute and what they want to see shared.